Marketing and Communications

The goal of the Marketing and Communications Office is to provide strategic and creative communications that effectively share our college’s message of excellence with current and future students; faculty; alumni and friends; donors; staff; peer institutions; recruiters; and industry.

Our office strives to tell compelling stories that present a unified message of the college through both print and electronic communications that shares the impact of the college’s faculty, students, and alumni. Our office also coordinates closely with University’s Office of Strategic Communications to ensure publicity and coverage by the news media.

Marketing and Branding Resources

The Penn State brand is the essence of who we are and everything we do to fulfill our mission of research, education, and service.

The brand toolkit will help University communicators understand how to position our brand in ways that build understanding of our unique qualities and help drive recognition and support for the University among key audiences, from prospective faculty, staff, and students to Pennsylvania voters, media, and our many alumni who serve as our greatest word-of-mouth champions.

Penn State has established brand standards to help bring the Penn State brand to life in a consistent and dynamic way. They outline the key elements of our brand and provide guidance on how to communicate in a style that is unique to Penn State. By using the guidelines, we will ensure that our key audiences clearly understand who we are, what we stand for and why we’re different—and help us communicate a compelling vision about the unique experience Penn State offers our students, our shareholders and our associates.

Penn State's Visual Identity website provides guidance on:

  • Positioning
  • Nittany Lion Shield
  • University Mark
  • Special-Use Marks
  • Brand Architecture
  • Color
  • Correct Mark Use
  • Mark Misuse
  • Typography

Visit the Visual Identity website

Also see:

Our University (or academic) mark is the single most widely seen visual expression for Penn State. The mark is used to identify everything we communicate through our website, print communications, presentations, social media sites, and signs. Having a clear and consistent visual identity helps build greater recognition for and awareness of our University and our many colleges, campuses, and administrative/academic units.

Note: The two-color mark is the preferred color version and should be used wherever possible. Never redraw or try to recreate the college or University marks. Any modification of our mark diminishes its impact and weakens our legal protection. Only authorized artwork may be used. For more information, please visit Penn State's Visual Identity Standards.

If you need CMYK or reverse marks, please contact your unit's communicator. See member of the EMS Communications Committee.

Blue EMS mark

Black EMS mark

Blue Penn State mark

Black Penn State mark

The two-color mark is the preferred color version and should be used wherever possible. Never redraw or try to recreate the college or University marks. Any modification of our mark diminishes its impact and weakens our legal protection. Only authorized artwork may be used. For more information, please visit Penn State's Visual Identity Standards.

If you need CMYK or reverse marks, please contact your unit's communicator. See member of the EMS Communications Committee.

Department and institute wordmarks are considered third-tier marks - see Visual Identity Standards for more information.


Energy and Mineral Engineering  
Materials Science and Engineering  
Meteorology and Atmospheric Sciences  


Dutton Institute  
Earth and Environmental Systems Institute  
Energy Institute  
Corner shield
corner shield pp
Nittany Shrine
Nittany shrine pp
Blue background with gray bottom
Blue PP
White background with gray bottom
White PP
Obelisk white background
white Obelisk
Obelisk blue background
Blue Obelisk
Steidle white background
White Steidle
Solid blue background
Plain blue
Solid white background
Plain white
Blue background with Nittany Lion
Blue background with Nittany Lion

Dutton Institute Power Point Templates


What is a University Editor number?

University Editor Numbers (U.Ed.), established under the former University Editor Representative System, are used to denote publications and marketing materials that have been properly reviewed, written, designed, and prepared, and approved for use. U.Ed. numbers indicate that publications and marketing materials meet University publication standards. These standards can be found in the Penn State's Visual and Editorial Standards.

How do I get a U.Ed. number?

U.Ed. numbers are under the purview of the MarCom rep for each unit (Patricia Craig). Only publications and marketing materials that have been approved by the MarCom rep or prepared by University Marketing and Advertising may receive the U.Ed. number. MarCom reps review and assign U.Ed. numbers to all promotional publications and marketing materials that are produced by the college's units. This pertains to materials that are used to promote, inform, or recruit, and are directed primarily to external audiences.

Please alert the U.Ed. rep during the planning stages of the materials so it can be planned in the schedule accordingly. Please allow a minimum of 5 days for review. Newsletters, magazines and longer publications may require up to 30 days to review. These guidelines are dependent on other deadlines and priorities.

Submit publications for review by e-mail, campus mail, or share on Box. For longer documents such as newsletters, the text needs to be reviewed separately before the piece is designed, in order to minimize editorial changes that may affect the layout. In most cases, the U.Ed. rep will also need to review the page proofs before assigning a number, so please incorporate that step into your time line. Please make sure that your document adheres to the Chicago Manual of Style and the University's Visual and Editorial Style standands before submitting for review. This will expedite the review process. All photos need to be a minimum of 300 dpi and of good quality. Photos need to include captions and photo credits.

What materials need a U.Ed. number?

Publications and marketing materials that should have U.Ed. numbers (and the requisite reviews and approvals) include:

  • All recruitment materials
  • Brochures
  • Flyers
  • Posters
  • Catalogs and handbooks
  • Calendars
  • Schedules of events
  • Booklets
  • View books
  • Invitations and programs
  • Annual reports
  • Newsletters
  • Magazines
  • And other similar materials, etc.

Materials excluded from U.Ed. numbers (no review or oversight by a MarCom rep required) include:

  • Classroom instructional materials
  • Scholarly journals
  • Faculty papers
  • Internal memorandum
  • Forms

For more information, please visit the Marketing Communicators (MarCom) Network.

Photo/video/Audio release form

A release form must be completed by each and every individual recorded before any student or faculty media (photo, audio, video, etc.) can be used on any Penn State website or for any other public display including uploads to YouTube, Vimeo, non-PSU websites, portfolios, etc.

Download form

Filming on Campus

Organizations from outside the university, who wish to film/photograph at any Penn State location, must obtain advance approval. Please direct inquires to Joan Scholton in the Office of Strategic Communications Film Office at 867-1344 or

Promotional Videos

All marketing or promotional videos must be approved by Penn State’s Department of University Marketing, Office of Strategic Communications. View procedures for requesting approval.

Statement of Nondiscrimination (affirmative action statement)

(Use long version on all publications that exceed one page)

The University is committed to equal access to programs, facilities, admission and employment for all persons. It is the policy of the University to maintain an environment free of harassment and free of discrimination against any person because of age, race, color, ancestry, national origin, religion, creed, service in the uniformed services (as defined in state and federal law), veteran status, sex, sexual orientation, marital or family status, pregnancy, pregnancy-related conditions, physical or mental disability, gender, perceived gender, gender identity, genetic information or political ideas. Discriminatory conduct and harassment, as well as sexual misconduct and relationship violence, violates the dignity of individuals, impedes the realization of the University's educational mission, and will not be tolerated. Direct all inquiries regarding the nondiscrimination policy to the Affirmative Action Office, The Pennsylvania State University, 328 Boucke Building, University Park, PA 16802-5901, Email:, Tel (814) 863-0471.

Short Version

(For use on publications which have space limitations, typically one page)

Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Affirmative Action/Equal Opportunity Statement

(Statement must be included in ALL publications (except formal invitations) in easy-to-read type, directly above the statement of nondiscrimination)

This publication is available in alternative media on request. 

Accommodation Statement

(This statement must be printed in any publication that describes a specific program or special event, e.g., seminar, film, speaker, performing arts series, etc.)

The Pennsylvania State University encourages qualified persons with disabilities to participate in its programs and activities. If you anticipate needing any type of accommodation or have questions about the physical access provided, please contact _______________ in advance of your participation or visit.

Abbreviated Accommodation Statement

(Use only when space constraints are severe.)

Persons with disabilities who anticipate needing accommodations or who have questions about physical access may contact _______________ in advance of the program (or film, event, etc.).

General Social Media Guidelines and Resources:

An increasing part of our communications is done through social media. The use of the Penn State shield for all social media avatars follows our consistent approach to brand architecture. All academic and administrative units of the University will use the same avatar. This includes campuses, colleges, schools, departments, institutes, centers, other locations and administrative offices.

View social media standards

Download the approved social media avatars:

All individuals, groups, and organizations (both on- and off-campus) that desire to use Penn State indicia (marks, names, and logos) must receive written approval from the Office of Licensing Programs prior to the production of any products bearing these indicia.

Licensing Information for Penn State faculty, staff, and students

University-approved student clubs and organizations need to obtain the approval of the Office of Licensing Programs to use University indicia on merchandise.

University academic and administrative units may use the University mark on their printed and electronic communications, signage, vehicles, and promotional items. The mark is the only indicia authorized for general use by academic and administrative units. Other University indicia have very specific uses and should only be used in the proper context. Contact the Office of Licensing Programs for detailed information and written approval.

Producing Penn State Merchandise

Only manufacturers that are licensed by the University are authorized to produce Penn State merchandise. All designs for merchandise must be approved prior to manufacture. The manufacturer who holds the license to produce Penn State merchandise will submit the design to the Office of Licensing Programs for review. Search for Licensed Vendors

Restrictions on Sale of Merchandise

No faculty, staff, or student group, club, department, or organization may sell merchandise on the University Park campus without the express written permission of the Office of Licensing Programs. Student clubs and groups are permitted to sell merchandise only in designated areas and then only with permission. Contact for more information.

Matt Carroll

Matt Carroll

Science Writer
Patricia Craig

Patricia Craig

Director, Marketing and Communications
David Kubarek

David Kubarek

Writer and Social Media Manager

Have Questions?

If you have any questions, please contact the Dean's Office Marketing and Communications staff.